CLEARGOALS to present in multiple sessions at IBM Amplify 2017

CLEARGOALS to present a message of integration at IBM Amplify 2017

CLEARGOALS, a leading IBM Watson Marketing partner and solutions provider will be well represented at this year’s IBM Amplify 2017 conference and is set to present in three separate sessions on topics ranging from integration to personalization as well as complex marketing processes such as cognitive scoring.

CLEARGOALS has undergone a major shift in the last 12 months with a move to becoming the leading provider of IBM Watson Marketing consulting and managed service offerings and has grown it’s employee headcount by over 30%.  Its comittment to IBM Watson Marketing is evident in the high level of participation in speaking engagements this year at IBM Amplify 2017 in Las Vegas.

The sessions will include a broad range of topics as outlined below:

CLEARGOALS and IBM Look Ahead at IBM Campaign with IBM Marketing Cloud

Breakout Session – In this session, CLEARGOALS and IBM will present a shared vision into enterprise-scale campaign management. Learn why customers choose IBM Campaign and IBM Marketing Cloud to manage and execute their omni-channel, personalized marketing efforts, and get an update on IBM’s latest marketing integration roadmap.  Click to open this session detail on the Amplify site.

The Future of Real-Time Personalization is Now!

Engagement Theater Session – IBM real-time personalization solutions help turn individual customer interactions into relevant, contextual and personalized engagement for inbound marketing. They create opportunities for deep market segmentation, better conversion, higher lifetime value and greater retention throughout the customer lifecycle. Real-time personalization solutions help you optimize live customer engagement by acting on what you know about your customers and what they are doing in the current moment. During this session, we will show you step-by-step how to realize the benefit and return on investment of real-time personalization, with IBM Personalization solutions, using a real-world example and experience gained from a large Canadian telecom.  View on Amplify Site.

How to Implement Cognitive Scoring Models to Drive Prospect Engagement

Breakout Session – This session, led by former CMO and marketing automation technology guru Kevin Miller, will provide a deep-dive look into the mechanics of scoring models and how to leverage cognitive marketing principles to increase the accuracy of the models that ultimately drive prospects through nurture-based automated programs. This session will focus on the following: Setting up scoring models with purpose; using behavioral, digital and demographic data to create hyper-accurate models; how scoring can and should drive prospect engagement through nurture programs; and how sales can play a key role in nurturing program success.  Click to open this session detail on the Amplify Site.

About IBM Amplify 2017

Attend Amplify 2017 and discover how to redefine customer engagement in the Cognitive era. Learn how Cognitive is transforming customer engagement to make each customer feel recognized and special at every step of their journey.  This innovative show includes 250 Marketing, Commerce and Supply Chain tracks, Trends and Directions and Innovation Talks. Hear from real life IBM customers who have implemented cognitive solutions and who will share their success stories using the latest Watson Customer Engagement solutions.


CLEARGOALS, is North America’s leading technical marketing agency for IBM Marketing Cloud, IBM Campaign and IBM Customer Experience Suite.

CLEARGOALS was established in 2008 and is a privately held corporation that is 100% dedicated to the IBM Marketing technology stack. We are a unique consultancy in that we provide traditional enterprise software services (implementation, training and configuration) along with marketing agency programs and staff augmentation for marketing departments.

CLEARGOALS is an official and certified IBM Premier Business Partner.  This status means that CLEARGOALS may act as both services partner and direct reseller of the software we support.  This status means that CLEARGOALS has achieved the highest level of proficiency in the IBM products we represent and clients can expect excellence in the services, training and products that we deliver on behalf of IBM.