IBM Campaign (Unica)

CLEARGOALS fully supports via implementation, training and services, this complete IBM Omni-channel Solution suite which is now part of the IBM Watson Marketing solution.  The IBM Omni Channel solution is based on the original Unica platform and includes all the ancillary products that were originally part of Unica.

Today, IBM Campaign solutions help attract new customers and delight existing customers with personalized, multi channel experiences.

Use these solutions to manage individual customer preferences across channels and to design, execute and measure customer-driven communication strategies.


Our customers use the IBM Omni-channel Marketing Solution suite to:

  • Optimize cross-channel campaign efforts and engage buyers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
  • Optimize your digital marketing efforts and turn site, social and mobile visitors into repeat customers and loyal advocates.
  • Use sophisticated analytics to improve relevancy and responsiveness to individual prospects regardless of media or channel.
  • Discover and react in real time to how consumers are interacting with your brand.
  • Improve decision-making and optimize marketing performance and productivity.

Many users of Unica still recognize the powerful platform and sub-products underneath the suite. CLEARGOALS continues to provide support for all products, including those that IBM has set as end-of-life for support.  We have supported Unica products since its inception.  The complete list of products underneath Omni Channel (Unica) that CLEARGOALS continues to support are:

  • IBM Campaign (formerly Unica Campaign, Affinium Campaign)
  • IBM eMessage (formerly Unica eMessage)
  • IBM Interact (formerly Unica Interact)
  • IBM Marketing Operations (formerly Unica Plan, Affinium Plan)
  • BM Contact Optimization (formerly Unica Optimize, Affinium Optimize)
  • IBM Distributed Marketing (formerly Unica Collaborate)
  • IBM Digital Marketing (formerly Coremetrics)
  • IBM Mobile Push Notification (formerly Xtifi)
  • IBM Tealeaf
  • IBM SPSS Modeler Advantage Marketing Edition
  • IBM NetInsight (formerly Unica NetInsight)
  • IBM Leads (formerly Unica Leads)
  • IBM Opportunity Detection (formerly Unica Detect)

What does CLEARGOALS do for IBM Campaign (Unica)?

CLEARGOALS offers a number of value-added services for each product solution suite including:

  • On-demand consulting and managed services
  • System implementation – from planning through configuration and roll-out, we can manage and/or support the entire process.  Learn more about this service….
  • System audits – for customers who have had their systems in place for some time, CLEARGOALS offers comprehensive audits designed to identify area of improvement, campaign optimization and recommendations for system growth. Learn more about this service….
  • Training – our expertise is second to none and IBM routinely calls on CLEARGOALS to train their employees.  We offer a wide array of cost-effective training options for all products.  Learn more about this service….
  • Marketing Campaign Services – As a fully function technical marketing agency, CLEARGOALS may act as a direct extension of your marketing department provide campaign planning and execution services. Learn more about this service…
  • Staff augmentation – CLEARGOALS takes a unique approach to staffing.  We provide resources through our staffing centers in Montreal and New York and provide remote staffing for a variety of tasks.  Learn more about this service….

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