IBM Digital Analytics

IBM Digital Analytics, formerly Coremetrics Web Analytics, is a platform for near real-time digital analytics, data monitoring and comparative benchmarking.  IBM Digital Analytics is part of Customer Experience Analytics, a holistic solution that includes both cross-channel journey analytics and customer behavior analytics. IBM Digital Analytics provides actionable insights on your digital customers across multiple channels so you can deliver more targeted, personalized offers. Better personalization can help increase conversions, accelerate customer lifecycle progression and provide higher returns for your marketing dollars.

CLEARGOALS can help you gain insight from digital analytics and comparative benchmarks

IBM Coremetrics Web Analytics is the analytics center that fuels the IBM Digital Analytics Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefiting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

IBM digital analytics

A data warehouse on visitors’ digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks. Because the analytics are tightly integrated with the Coremetrics marketing applications, no IT efforts are needed. Your marketing team will be able to:

  • Gain insight with intuitive reporting. Optimize all your web, mobile, and social channels with intuitive, flexible web analytics dashboards and benchmarks.
  • Give credit where credit is due. Understand true campaign contribution and the combined effect of multiple marketing touch points with state of the art marketing attribution insights.
  • Harness powerful real-time analytics. Equip your most advanced analysts with real-time power-user capabilities at no extra cost.
  • Turn behavioral insight into automated digital marketing action. Remove barriers for going from analytics to action so you can increase revenues by targeting prospective customers with relevant content across digital channels.

IBM Digital Analytics Web Analytics also includes these additional features:

  • Integrate digital marketing with cross-channel Interaction Optimization.
  • Embed analytics into your enterprise.
  • Simplify the management of tags and all digital marketing services

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