IBM Digital Analytics, formerly Coremetrics Web Analytics, is a platform for near real-time digital analytics, data monitoring and comparative benchmarking. IBM Digital Analytics is part of Customer Experience Analytics, a holistic solution that includes both cross-channel journey analytics and customer behavior analytics. IBM Digital Analytics provides actionable insights on your digital customers across multiple channels so you can deliver more targeted, personalized offers. Better personalization can help increase conversions, accelerate customer lifecycle progression and provide higher returns for your marketing dollars.
IBM Coremetrics Web Analytics is the analytics center that fuels the IBM Digital Analytics Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefiting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.
A data warehouse on visitors’ digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks. Because the analytics are tightly integrated with the Coremetrics marketing applications, no IT efforts are needed. Your marketing team will be able to:
IBM Digital Analytics Web Analytics also includes these additional features: