IBM (Unica) Marketing Operations gives marketers enterprise class collaboration and planning tools to complement IBM Campaign.
With IBM Marketing Operations, formerly Unica Marketing Operations, marketers increase their efficiency by gaining better control over their budgets and processes. IBM Marketing Operations helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.
IBM Marketing Operations, formerly Unica Marketing Operations, is enterprise marketing resource management (MRM) solution that provides powerful project management capabilities to manage marketing activities effectively and efficiently. Marketing Operations allows marketers to collaborate, share insights and automate marketing programs and approval processes in a centralized system to deliver effective marketing campaigns. Marketing Operations increases the return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.
IBM Marketing Operations offers features that:
Some key Marketing Operations features are: