What is IBM Journey Designer for Marketing Cloud?
IBM Journey Designer is software that allows you to begin creating customer journeys in minutes. Marketing, sales and customer service can collaboratively visualize cross-channel journeys, set common marketing goals and design tailored customer experiences for dozens of priority segments in a user-friendly, drag-and-drop interface. You can have conversations, send files and notify team members of important activities while building your customer journeys. Design and refine your marketing across channels to give your customers the experiences they deserve. Part of the IBM Marketing cloud, this innovation enables teams to collaboratively visualize journeys, set shared marketing goals, and create and refine tailored experiences for dozens of priority segments.
Watch a brief introductory video of IBM Journey Designer