IBM Marketing Cloud


CLEARGOALS is a leading solutions provider, technical marketing agency and reseller of IBM Marketing Cloud (IMC).

What is IBM Marketing Cloud?

IBM acquired Silverpop, Inc. in 2014.  Silverpop was a market leading, cloud-based email marketing and marketing automation solution.  Combined with other cloud-based marketing and analytics solutions today, IBM Marketing Cloud is a cloud-based digital marketing platform for email marketing, lead management and mobile and social engagement solutions.

IMC powers the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.  IBM Marketing Cloud allows you to:

  • Quickly design and automate consistent cross-channel experiences
  • Make better decisions and deepen customer engagement with purpose-built analytics inside
  • Gain faster time to ROI and increased agility through a cloud-based digital marketing platform that integrates easily with other customer data sources and applications

The functional areas of IMC

Digital Marketing

The IMC platform combines traditional email marketing with mobile, social and web channels to drive highly personalized communications and offers to prospective buyers.  Data from customer behaviors from a variety of sources is brought into the platform and is used as the basis for campaign execution.

Lead Management

A common function in b2b environments, lead scoring and lead nurturing are used to qualify leads for your sales teams in a consistent manner based on the data gathered by the platform.


Using customer experience analytics, IMC helps your marketing team learn who your customers are, what they are doing and why they are doing it.  These analytics feed the digital marketing and lead management functions of the solution.

Journey Designer

A innovative solution designed to facilitate collaboration with your marketing team in the design of powerful customer experiences across all channels.  Learn more about Journey Designer.

Universal Behavior Exchange (UBX)

The typical brand uses 30+ different solutions to engage their customers. The IBM Universal Behavior Exchange is an open exchange that makes it easy to share customer data between certified solutions, bypassing the custom IT work typically required to launch a personalized campaign and speeding time to market from weeks to just one day. UBX us offered as a no-cost add-on to IMC.

What does CLEARGOALS do for IMC?

CLEARGOALS offers a number of value-added services for each product solution suite including:

  • System implementation – from planning through configuration and roll-out, we can manage and/or support the entire process.  Learn more about this service….
  • System audits – for customers who have had their systems in place for some time, CLEARGOALS offers comprehensive audits designed to identify area of improvement, campaign optimization and recommendations for system growth. Learn more about this service….
  • Training – our expertise is second to none and IBM routinely calls on CLEARGOALS to train their employees.  We offer a wide array of cost-effective training options for all products.  Learn more about this service….
  • Marketing Campaign Services – As a fully function technical marketing agency, CLEARGOALS may act as a direct extension of your marketing department provide campaign planning and execution services. Learn more about this service…
  • Staff augmentation – CLEARGOALS takes a unique approach to staffing.  We provide resources through our staffing centers in Montreal and New York and provide remote staffing for a variety of tasks.  Learn more about this service….

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