Navigating the IBM universe of marketing technology can be daunting. CLEARGOALS has created a simple launch page for all things IBM Marketing Technology! Below you’ll find a wealth of content from IBM, CLEARGOALS and external marketing research and best practice sites.
IBM Think Marketing is a new online resource from IBM that brings marketing industry thought leadership into a searchable blog-style site. You can subscribe to Think Marketing to keep up to date on topics such as Digital Marketing, Customer Experience and Analytics and Campaign Management.
IBM Announces the launch of IBM Watson Customer Engagement and IBM Watson Marketing this week. Read the blog on this exciting new announcement on Think Marketing
Good UX means a positive customer experience - Too often, people design a product based on what it can do, not how it should do it. This is an outdated way of approaching design. How you use data should evolve to meet the customer experience.
Marketers are now blessed — or cursed, as the case may be — with more customer data than at any other time in history.