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IBM SPSS Modeler Advantage Marketing Edition

Predictive analytics for marketers using IBM SPSS software

CLEARGOALS provides complete consulting services for IBM SPSS marketing users including implementation, configuration, training and integration.

IBM SPSS Modeler Advantage Enterprise Marketing Management Edition (also known as SPSS Modeler Advantage Marketing Edition) enables marketers to build predictive models on their own, without the help of analytical specialists, to improve the results of marketing programs. It allows marketing users to determine the most effective customer segmentation methods, which customers are most likely to respond, customer lifetime value and optimal cross-sell opportunities by customer. IBM SPSS Modeler Advantage Marketing Edition is a chargeable component of IBM Campaign, enabling marketers to use predictive analytics to improve campaign response rates.

SPSS Modeler Advantage Marketing Edition helps marketers to:

  • Predict customer responses for improved marketing program results using predictive analytics capabilities designed for marketers.
  • Utilize many of the most powerful predictive algorithms and approaches, rather than being limited to just one or two.
  • Build predictive models and choose which model can achieve optimal results using automated model selection.
  • Draw on the analytic power of IBM SPSS Modeler, one of IBM’s robust predictive analytics offerings.

Predict customer responses for improved marketing program results

  • Put intuitive, predictive analytics and data mining capabilities into the hands of marketers so they can make their campaign offers relevant to customers’ needs and interests.
  • Deploy predictive analytics without the assistance of expert IT or analytical staff.
  • Determine product cross-sell opportunities by customer, identify optimal customer segmentation and forecast lifetime customer value.
  • Build better customer relationships through more relevant interactions based on predictive insights.
  • Gain valuable feedback on lead quality and help reduce waste on ineffective communications.

Utilize many of the most powerful predictive algorithms and approaches

  • Build models of various algorithm types and combine them for the highest predictive accuracy.
  • Configure, build, evaluate, test and deploy sophisticated predictive models without statistical training.
  • Integrate with IBM Campaign to use predictive analytics for campaign segmentation and targeting. See models directly within the campaign flowchart.

Build predictive models and choose which model can achieve optimal results

  • Build predictive analytics models on your own using an intuitive three-step modeling process with wizards to guide you.
  • Use a highly automated model selection process to produce results quickly.
  • Rely on built-in intelligence and automation for data preparation and cleanup, input variable selection and algorithm parameter tuning.
  • Transform predictive modeling from an intellectual exercise into real, actionable information on which to base your marketing decisions.

Draw on the analytic power of IBM SPSS Modeler

  • Take advantage of powerful IBM SPSS analytical capabilities to build sophisticated analytical models.

 

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