IBM Universal Behavior Exchange (UBX)

Expand behavioral insight with IBM Business Partners through IBM Universal Behavior Exchange

IBM Universal Business Exchange (UBX) is powered by an ecosystem of IBM Business Partners who create and leverage a vast pool of behavioral data. These Business Partners offer social, mobile, CRM and paid advertising solutions that are pre-integrated with UBX to provide you with access to a wealth of customer behavior data, right along with your own customer engagement applications.

Act on data from any channel in any channel

The typical brand uses 30+ different solutions to engage their customers. The IBM Universal Behavior Exchange is an open exchange that makes it easy to share customer data between certified solutions, bypassing the custom IT work typically required to launch a personalized campaign and speeding time to market from weeks to just one day. Best of all, this new feature is available in the IBM Marketing Cloud and other IBM Commerce products at no additional charge.

Watch an introductory video on UBX

What does CLEARGOALS do for Marketing Cloud?

CLEARGOALS offers a number of value-added services for each product solution suite including:

  • System implementation – from planning through configuration and roll-out, we can manage and/or support the entire process.  Learn more about this service….
  • System audits – for customers who have had their systems in place for some time, CLEARGOALS offers comprehensive audits designed to identify area of improvement, campaign optimization and recommendations for system growth. Learn more about this service….
  • Training – our expertise is second to none and IBM routinely calls on CLEARGOALS to train their employees.  We offer a wide array of cost-effective training options for all products.  Learn more about this service….
  • Marketing Campaign Services – As a fully function technical marketing agency, CLEARGOALS may act as a direct extension of your marketing department provide campaign planning and execution services. Learn more about this service…
  • Staff augmentation – CLEARGOALS takes a unique approach to staffing.  We provide resources through our staffing centers in Montreal and New York and provide remote staffing for a variety of tasks.  Learn more about this service….



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