IBM Watson Customer Engagement

IBM Watson Customer Engagement is the new overriding platform solution from IBM that encompasses Watson Marketing, Watson Commerce and Watson Supply Chain.  IBM Customer Engagement offerings deliver a broad range of capabilities for commerce, marketing and supply chain activities. Each offering is designed to complement the skills of forward-thinking professionals like you. To enhance your expertise. To empower you to make better, more informed decisions. And help you take action confidently as you drive your organization’s growth and deliver rapid innovation.

CLEARGOALS, North America’s largest pool of IBM marketing technology resources in North America, fully supports the Watson Marketing platform.  Watson Marketing essentially pairs the cognitive learning capability of IBM Watson with IBM’s powerful set of marketing solutions including both operational and analytical technologies.  The essence of Watson Marketing is augmented intelligence.  This means that the AI capabilities of Watson are paired natively with a traditional marketing technology, such as IBM Marketing Cloud, and computer learning provides suggestions and guidance to the marketer in a real-world, natural language manner, as opposed to making computer decisions in a black box.

The core components to IBM Watson Marketing

Campaign Automation

This exciting capability gives you the power to mid-course correct campaigns based on changing customer response or redefined business goals. Watson can help you make proactive changes to get campaigns back on track while they’re in progress.

Marketing insights

Now you can identify and target the right audiences without going to a data analyst. The cognitive power of Watson helps you understand individual customer behaviors so you can create the ideal combination of interactions that drive conversion and build loyalty.  Learn More


Real-time personalization

The cognitive learning power of Watson helps you identify best offers and content at scale to improve personalized experiences. Proactively test and recommend rules on the fly to avoid campaign performance delays or setbacks.

Services that CLEARGOALS provides for IBM Watson Marketing

  • System implementation – from planning through configuration and roll-out, we can manage and/or support the entire process. Learn more about this service….
  • System audits – for customers who have had their systems in place for some time, CLEARGOALS offers comprehensive audits designed to identify area of improvement, campaign optimization and recommendations for system growth. Learn more about this service….
  • Training – our expertise is second to none and IBM routinely calls on CLEARGOALS to train their employees.  We offer a wide array of cost-effective training options for all products.  Learn more about this service….
  • Marketing Campaign Production as a Services – As a fully function technical marketing agency, CLEARGOALS may act as a direct extension of your marketing department provide campaign planning and execution services.  Learn more about this service…
  • Staff augmentation – CLEARGOALS takes a unique approach to staffing.  We provide resources through our staffing centers in Montreal and New York and provide remote staffing for a variety of tasks.  Learn more about this service….

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