IBM Marketing Products We Support


CLEARGOALS is 100% focused on IBM Marketing technology products. Unlike many consulting partners who support a wide array of competing technologies, CLEARGOALS is focused exclusively on IBM.  We believe the scope and breadth of the IBM Marketing technology stack is the leading solution suite for marketers in a variety of vertical industry segments.

The IBM Marketing solution suite is comprised of three primary application categories which include IBM Marketing Cloud, IBM Omni-Channel Marketing and Customer Experience Analytics.  Each category is its own solution suite.  These solution suites are comprised of a core platform with ancillary products that enhance or add specific features.

campaign-icon IBM Omni-Channel Marketing

IBM omni-channel marketing (formerly Unica) can help attract new customers and delight existing customers with personalized, multichannel experiences.  Clients use these solutions to manage individual customer preferences across channels and to design, execute and measure customer-driven communication strategies.

cloud-icon IBM Marketing Cloud

IBM Marketing Cloud (IMC), formerly Silverpop, is a cloud-based digital marketing platform for email marketing, lead management and mobile and social engagement solutions.

interact-icon Customer Experience Analytics

The customer experience analytics suits allows you to quantify and visualize complete, cross-channel customer journeys—individually and in aggregate—across devices and over time. Always know where customers are in their journey and learn how activity in one channel impacts performance in another.

What does CLEARGOALS do for these product suites?

CLEARGOALS offers a number of value-added services for each product solution suite including:

  • System implementation – from planning through configuration and roll-out, we can manage and/or support the entire process.  Learn more about this service….
  • System audits – for customers who have had their systems in place for some time, CLEARGOALS offers comprehensive audits designed to identify area of improvement, campaign optimization and recommendations for system growth. Learn more about this service….
  • Training – our expertise is second to none and IBM routinely calls on CLEARGOALS to train their employees.  We offer a wide array of cost-effective training options for all products.  Learn more about this service….
  • Marketing Campaign Services – As a fully functional technical marketing agency, CLEARGOALS may act as a direct extension of your marketing department provide campaign planning and execution services. Learn more about this service…
  • Staff augmentation – CLEARGOALS takes a unique approach to staffing.  We provide resources through our staffing centers in Montreal and New York and provide remote staffing for a variety of tasks.  Learn more about this service….

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