CLEARGOALS is 100% focused on IBM Marketing technology products. Unlike many consulting partners who support a wide array of competing technologies, CLEARGOALS is focused exclusively on IBM. We believe the scope and breadth of the IBM Marketing technology stack is the leading solution suite for marketers in a variety of vertical industry segments.
The IBM Marketing solution suite is comprised of three primary application categories which include IBM Marketing Cloud, IBM Omni-Channel Marketing and Customer Experience Analytics. Each category is its own solution suite. These solution suites are comprised of a core platform with ancillary products that enhance or add specific features.
IBM omni-channel marketing (formerly Unica) can help attract new customers and delight existing customers with personalized, multichannel experiences. Clients use these solutions to manage individual customer preferences across channels and to design, execute and measure customer-driven communication strategies.
IBM Marketing Cloud (IMC), formerly Silverpop, is a cloud-based digital marketing platform for email marketing, lead management and mobile and social engagement solutions.
The customer experience analytics suits allows you to quantify and visualize complete, cross-channel customer journeys—individually and in aggregate—across devices and over time. Always know where customers are in their journey and learn how activity in one channel impacts performance in another.
CLEARGOALS offers a number of value-added services for each product solution suite including: