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Marketing and Campaign Services

CLEARGOALS offers a variety of marketing services for IBM customers including marketing program design and support.  We staff a large pool of marketing campaign experts with years of experience developing and executing complex, multi-channel programs based on the IBM Marketing technology stack.  In addition to campaign program design, we help customers develop campaign strategy, customer experience analytics development, campaign operations and much more.

Designing complex customer journeys, real-time offer management and nurture-based programs presents a number of challenges.  CLEAGOALS can work as an extension of your team in helping to develop your programs with you to ensure technical execution is flawless.  Ongoing support and training will ensure your marketing team masters to tools provided by IBM

IBM marketing cloud

IBM marketing cloud – Program Designer

Services that our Customers most typically leverage us for are:

  • IBM Campaign program support – CLEARGOALS offers full and part-time resources that provide marketing campaign operational services for IBM Campaign (Unica).  Our experts can jump right into your organization and execute campaigns through your instance IBM Campaign.  Our campaign support resources work remotely from our offices in Montreal of New York which keeps costs down for their services.
  • Marketing Cloud Campaign Services – CLEARGOALS staffs a large pool of Marketing Cloud experts capable of delivering a wide array of marketing services from planning through execution. We can directly staff campaign analysts from our remote centers during peak campaign periods or provide campaign coverage in the event of employee turnover.  If your marketing staff is relatively inexperienced with the more advanced data segmentation, automation and Journey Designer tools within IMC, we can provide expertise to build, coach, train and transition these skill sets.
  • Customer Experience Design – With our vast expertise in the Customer Experience suite of solutions and analytics, CLEARGOALS can help you plan and execute a coplete customer experience journey program that begins with data integration and analysis and ends with customer support experience using the IBM Tealeaf product.
  • Real-Time Personalization Campaign Design – because of our expertise with IBM Interact, our team can work with you to create a real-time personalization strategy and take you from planning through execution and analysis.  If you’re new to the concept of real-time personalization, you need not go through it alone.  We can assign a senior level resource to your marketing team to ensure you’re getting it right the first time.  We create and deliver personalized and integrated customer engagement, communicating the right message to the right person in the right place at the right time.

Benefits of using CLEARGOALS for Marketing Services

  • Focus your in-house marketing team on branding, planning and strategy instead of mastery of technology.  Leave that to us.
  • Maximize the value of your marketing technology investment – all too often, companies don’t realize ROI on technology investment because they simply don’t have the time to lear, master and operationalize the technology into their day-to-day lives.
  • Putting your data to use – Data science is an expensive and difficult to hire skillset.  We have many data science and integration experts on hand ready to help you ensure you’re working with the latest and most comprehensive data needed to drive successful campaigns…which leads to higher ROI.

 

 

 

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